The global earphones and headphones market was valued at USD 10,102 million in 2017 and is anticipated to grow at a CAGR of more than 6.1% during the forecast period. Headphones comprise two speakers connected to a band, positioning the speakers over ears. Headphones offer a personal and immersive listening experience with the sound source delivering sonic payload into the ears. Headphones with advanced features such as noise cancelling are being developed by market players. Noise cancelling feature offers auditory isolation and retains the noise produced the headphones within the phone muffs without letting the intrusive noises to enter. Earphones are devices developed to be inserted into ears, which convert electrical energy into sound waves. Earphones are in-ear speakers that provide a direct link to the sound source. Earphones are often used by people on the go, travelers, athletes, runners owing to its convenience and portability. Earphones offer a convenient listening experience with its low weight, and ergonomic contours. However, earphones do not have the capability to offer noise cancellation capabilities as compared to headphones owing to its design.
The increase in the demand for wireless earphones and headphones majorly drives the growth of the market. Consumers are increasingly listening to music on portable devices such as smartphones and tablets through music streaming platforms, thereby increasing the demand of earphones and headphones. There has also been a growth in demand of headphones and earphones among the urban consumers owing to its accessibility and compatibility with other audio systems equipped with Bluetooth, NFC, or Wi-Fi connectivity. Other factors driving the market include increasing penetration of smart phones, declining prices of mobile devices, increase in disposable income of consumers, and improvement in lifestyles. However, prolonged use of audio devices at high intensities causes auditory disabilities, limiting the growth of this market. Factors such as unorganized markets, and counterfeit products also restrict the market growth. Rapid technological innovation, and introduction of affordable earphones & headphones offering advanced features provide growth opportunities for the market.
The globalearphones and headphones market基于技术,产品,价格范围,分销渠道和最终用户和地区进行分段。基于技术类型,市场分段为有线,无线。产品段分为耳机和耳机。价格范围部分是耳机和耳机售价低于50美元的耳机,在50-100美元之间,耳机和耳机高于USD 100.在分销渠道的基础上,市场被分段为店内和在线。在最终用户的基础上,市场被分段为呼叫中心,航空,游戏,音乐和娱乐,健身等。本报告包括北美,欧洲,APAC和南美洲和MEA市场的详细地域分布。北美进一步分段为美国,加拿大和墨西哥。欧洲分为德国,英国,意大利,法国和欧洲其他地区。亚太地区分叉进入中国,印度,日本和澳大利亚,亚太地区的其余部分。亚太地区占2017年全球耳机和耳机市场的最大份额。
市场上的主要球员正在推出低成本的耳机和耳机,以满足消费者。全球运动员正在开发地区进入新市场,以扩大其客户群,加强市场存在。2016年,Sennheiser Electronic GmbH&Co.KG推出了PXC 550无线耳机,可提供高品质的声音,直观的耳朵吊触控制面板,语音提示系统可实现方便的设置。2016年3月,Sennheiser Electronic GmbH&Co.KG推出了一系列无线技术的无线耳机线路M2上耳机和Modemtum M2的肌动耳机。这次推出扩展了公司的产品组合,并增加了市场的产品。2016年6月,Bose Corporation推出了无线QC噪声取消耳机和无线运动耳机。QC系列提供安静的令35和安静控制30,而运动系列则包括Soundsport和Soundsport Pulse。新的无线耳机包括NFC,用于触摸对方便,音乐和呼叫的超直观控制,语音提示包括设置,来电ID和长电池寿命。市场上的其他主要球员包括Sennheiser Electronic GmbH&Co.KG,Sony Corporation,GN网通,音频技术公司,JVC Corporation,Beats Electronics(Apple,Inc.),Harman International Industries,Inc。,Plantronics Pty Ltd.,必威体育app手机版官网飞利浦电子有限公司和Bose Corporation等。