2017年全球移动POS终端市场的价值为175亿美元,预计在预测期内以超过18.2%的复合年度增长。移动POS终端是无线设备,如智能手机和平板电脑,配备有技术作为电子点销售终端。移动POS终端通过信用卡或借记卡提供支付,而不固定到特定位置。移动POS终端需要卡读卡器,互联网连接和下载用于无线设备的应用程序,以便有效地进行付款。可以通过可下载的移动应用程序将移动设备转换为移动POS终端。在移动应用程序上注册后,业主由供应商发送读卡器以及可选的手持对接站。移动POS终端可以独立起作用作为独立设备,或者与较大的POS系统集成,用于其他功能。移动POS终端通过简化金融交易和提高效率来增强客户体验。移动POS终端也以实惠的价格提供市场,使小企业能够进行无需高投资的交易。
越来越受欢迎和无现金交易的易用性主要推动了这个市场的增长。低初始投资,经济实惠,移动性,增强的用户体验支持市场增长。移动POS提供移动性,使企业主能够在远程位置进行金融交易,从而提高整体客户体验。此外,与移动POS终端相关的低初始成本鼓励小型企业主采用POS终端。推动该市场增长的其他因素包括技术进步,互联网渗透率上升,并降低移动设备的成本。预计娱乐,餐馆,医疗保健和零售等各个行业的移动金融交易需求日益增加,预计未来几年将加速市场增长。必威体育app手机版官网betway体育亚洲版入口但是,关于敏感客户数据的安全和隐私问题限制了市场的增长。
The mobilePOS market在部署,组件,最终用户和区域的基础上进行分段。基于部署模型的类型,市场被分段为基于Web和基于云的。组件段分为硬件和软件。在最终用户的基础上,市场分段为零售,餐馆,医疗保健,热情好客等。betway体育亚洲版入口本报告包括北美,欧洲,APAC和南美洲和MEA市场的详细地域分布。北美进一步分段为美国,加拿大和墨西哥。欧洲分为德国,英国,意大利,法国,俄罗斯和欧洲其他地区。亚太地区分叉进入中国,印度,日本和澳大利亚,亚太地区的其余部分。北美占2017年全球移动POS终端市场的最大份额。
获得市场的领先企业and collaborating with top companies in the market to enhance their offerings in the market and expand their customer base. For instance, in May 2015, SimplyTapp, PromptNow and TIS collaborated to form Asian Payments Cloud initiative for the development of end-to-end cloud-based payments solution to the banking and financial services community in the APAC region. This would enable financial institutions to enhance consumer experience by providing efficient payment transactions at remote locations. In June 2017, TouchBistro collaborated with Square to enable users of TouchBistro iPad mobile point-of-sale (mPOS) solution in UK to process payments using Square. The TouchBistro iPad mPOS assists restaurants in increasing their sales, and enhancing customer experience by simplifying tasks and deceasing serving time. The solution also provides business insights through analytics and enables effective decision making. In June 2017, Verifone introduced its portable and mobile point-of-sale (mPOS) products, Verifone V240m, and Verifone e285. Verifone V240m is a cost-effective payment solution with large 3.5” capacitive touchscreen, digital signature capabilities, and HVGA resolution. In May 2016, Upserve acquired Breadcrumb from Groupon. This acquisition combined Breadcrumb’s mobile Point of Sale with Upserve’s smart management assistant to offer POS solutions to restaurants to reduce costs, increase profitability, and enhance dining experience. Other leading players in the market include Verifone Systems Inc., PAX Technology Limited, Oracle Corporation, Toshiba Corporation, NEC Corporation, and Oracle Corporation among others.