Over-The-Top Video Market Share, Size, Trends, Industry Analysis Report By Devices (Mobile Devices, Laptops and Desktops, Set Top Box, Gaming Consoles); By Revenue Model (SVOD, TVOD, AVOD, Others); By Deployment Model (On-Premise, Cloud-Based); By Regions, Segments & Forecast, 2018 - 2026

Report Summary

2017年全球超级视频市场的价值为234亿美元，预计在预测期间预计将在16.9％的CAGR中增长。

Over-the-top (OTT) video includes the delivery of visual communication media using the internet. OTT services deliver video content without requiring users to subscribe to a traditional cable or satellite pay-TV service. OTT video services are less expensive for the consumers, and are more efficient in their widespread distribution. OTT enables the users to access entertainment and infotainment media like videos and films while offering downloading options as well.

超顶视频市场的主要驱动因素是较快的宽带服务的持续实施。必威开户注册越来越多的采用基于设备的计算，以及宽带基础设施的渗透率越来越多地推动了顶级视频市场的增长。相互连接的设备和移动订阅的越来越越来越普及导致了对OTT市场的积极影响。此外，高内容质量，增加的观看选项以及价格实惠的定价是推进市场增长的其他一些因素。

The growing media and entertainment industry, especially in Asia-Pacific region, further boosts the market growth. The growing disposable incomes, and improving living standards also support market growth. Other factors driving the market include growing demand for online content, technological advancement, and increasing purchasing power of consumers. However, factors such as threat of piracy of content, low speed and bandwidth in emerging countries, and lesser viewing options for offline content restrict the over-the-top video market growth to a certain extent. Growing demand from emerging economies, and increasing consumer awareness are factors expected to provide numerous growth opportunities in the coming years.

Segment Analysis

The global over-the-top video market is segmented on the basis of devices, revenue model, deployment model, and region. On the basis of devices, the market is segmented into mobile devices, laptops and desktops, set top box, and gaming consoles.

The revenue model segment is divided into SVOD, TVOD, AVOD, and others. The AVOD segment accounted for the largest market share in the global OTT video market in 2017.

Based on deployment model, the market is segmented into on-premise, and cloud-based. The on-premise segment dominated the global market in 2017. However, the cloud-based segment is expected to exhibit higher growth during the forecast period.

区域分析

Regionally, the over-the-top video market is distributed across North America, Europe, Asia-Pacific, Latin America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, UK, Italy, France, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and Rest of Asia-Pacific. North America accounted for the largest share in the Global OTT Video market in 2017.

竞争格局

The leading players in the over-the-top video market include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd. among others. These leading players in the market are introducing innovative products to cater to the consumers. Global players are entering new markets in developing regions to expand their customer base and strengthen market presence.