2019年全球清洁标签成分市场规模以3840亿美元的价值价值,预计预测期内的复合年增长率为7.4%。为了简单地进行简单的术语,清洁标签可以定义为可以定位为有机,天然的并且没有防腐剂的产品。从制造商的角度来看,清洁标签定位通常通过使用客户能够识别的成分来识别为制造产品,并且这些成分由客户在家庭中使用这些食材。
全球范围内的趋势上升,消费者更加了解其食品中的成分,现在开始积极仔细审查产品标签。这在清洁标签成分公司面前拥有一项重大挑战,特别是在不同国家运营的公司。他们必须仔细选择成分,以便在处理各国的整体区域和文化差异的同时实现市场的正确定位。
Know more about this report:请求样本页面
根据同样的正确评估消费者行为和规划战略是该行业的关键成功因素。公司,优化了产品的标签和设计,以便轻松抓住客户的注意力。例如,公司有效地在产品包装前面使用沟通机会,并将诸如自然,有机物,免于具有高消费者吸引力和召回的人工成分的单词。此外,还放置了一种成分列表和合作,以便与消费者进一步攻击和弦。
平衡成分混合以适应消费者选择的能力是成分配方塑料面临的关键挑战。各种产品的开发,导致挑战数量增加,如那些与保质期有关的挑战数量和加工要求。消费者要求更加简化的成分以及更短的清洁标签,他们不愿意妥协质量或品味。这种余额对成分配方和产品制造商相似的主要挑战。
Companies have started investing significantly in R&D activities to significantly achieve market share by developing new products. However, the development of a clean label product is a highly complex process and involves tedious operations such as the removal of ingredients having high functionality that have been traditionally used for certain purposes and substituting the same with a clean label ingredient without compromising the overall taste and quality of the product.
该市场主要根据申请,按类型,烘焙产品和地理区域进行申请。
通过申请 |
通过形式 |
按类型 |
By Bakery Products |
按地区 |
|
|
|
|
|
Know more about this report:请求样本页面
Based on application the market has been segmented into Beverages, Bakery, Dairy & frozen desserts, Prepared food/ready meals & processed foods, Cereals & snacks and Others (confectionery and condiment/culinary products (sauces, dressings, dips, and spreads)). Beverages segment is expected to witness the highest growth rate over the forecast period. Development of novel clean label beverage products that provide customers with new tastes and beverages, and broadening of product portfolios are some of the factors benefitting the segment growth.
推出新型清洁标签饮料是一个关键的3月ket scenario. fairlife L.L.C., Chicago, in view of rising demand for clean label products, introduced fairlife Yup! a flavored milk product having low sugar and high protein content manufactured by replacing artificial sweeteners with concentrate of monk fruit juice. Organic Hälsa Oatgurt was a similar product and was positioned as a smoothie having probiotic, prebiotic content and free from dairy and no-added sugar. Another company, New Slice Ventures L.L.C., introduced sparkling water containing no artificial ingredients such as color, sweetener, or caffeine. Such introduction of novel products is benefitting the segment growth.
干段主导了清洁标签成分市场,预计也将在预测期间进行。还有期望在预测期内见证最高增长率。易于处理和储存,易于包装和运输以及帮助优化价值链的能力是一些因素增长的因素。
In addition, development of novel products has also benefitted the overall penetration of dry segment. Kemin, for example in the past used to provide shelf-stability dry ingredients solutions only for a limited product such as tortillas. The company, recently expanded its dry blending abilities and has now started serving these solutions including mold inhibitors to specialty flour tortillas and all of the bakery goods in general. Such trends are benefitting the segment growth.
Flour segment is expected to witness the highest growth rate over the forecast period. Flour is used in the manufacturing of a majority of products and hence enjoys a considerable demand in the market. To adhere to the overall clean label concept, companies have made various advancements with respect to flour manufacturing. For example, in the past for bleaching and whitening of flour, chlorine and benzoyl peroxide were used but now, clean label flours use enzymes as well as soy flour.
为了延长面粉的保质期,使用苯甲酸盐,山梨酸盐和丙酸酯等药剂。绕过这些人工成分,清洁标签面粉使用小麦粉,培养的乳清,山梨酸,葡萄干汁的浓缩物,以及作为防腐剂的活培养物。这种发展令人满意的是,对清洁标签面粉的需求升高,特别是在发达的市场中。
面包店市场部分进一步分为饼干,蛋糕和糕点,面包,早晨商品等。2018年,由于主要部分出现,这一趋势预计将继续超过预测期。该部分还预计将目睹最高增长率。预计饼干将在预测期内以7.3%的估计复合群增长。
Companies involved in the overall manufacturing of clean label bakery products have to assess the impact of the usage of clean label ingredients on the overall breadmaking process. The changes that need to be done include change in the overall production speed, the ingredient mix, changing the flour mix, adjusting the fermentation to achieve desired shelf life, among others. All such changes have a direct impact on the cost and manufacturing time.
In developed market such as North America and Europe, it has been observed that there is a shift from brand loyalty and a rising preference towards consuming healthy foods, no matter the brand. Premium food brands having little or no healthy food quotient is at a risk of getting bypassed. Due to these factors coupled with the high industry rivalry, companies have started focusing on research and development activities to formulate processes and manufacturing techniques that incorporate more and more clean label ingredients. Such trends are benefitting the overall market growth.
公司将注意力集中在亚太地区等发展地区,以获得市场份额。欧洲和北美的国家尤其先进于清洁标签,并具有强烈的竞争对手的存在和对其同样的认识。因此,竞争对手正试图进入发展中市场,并通过使用清洁标签定位来区分其产品形成竞争。为了提升他们的收入,公司正在努力挖掘增长机会,特别是在印度和中国等国家。
制造商必须决定如何最大限度地减少影响,同时仍在开发对消费者吸引的产品。对于整个过程,需要对市场动态的声音理解,深入了解每个成分的性能,消费者的感官要求以及购买行为。公司因此,绕过这些抵消正在重大投资研发活动,以获得市场份额。
Cargill,Archer Daniels Midland Company,Koninklijke Dsm N.v.,E. de Pont De Nemours and Company,Chrry Group Plc,Inderated,以及Tate&Lyle Plcare在全球清洁标签成分市场上运行的一些关键球员。